1. Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
What is the genre of the music video you have been allocated?
It's a Dance genre.
What are the associations with this genre of music generally?
Teenagers usually listen to it, both genders listen to it as well.
Does this music video reinforce the expectations of this genre?
Yes it does, it's up beat and the characters in it are like teenagers as they ar ehte ones who listen to it.
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).
Describe the content of the music video - what happens?
It's about 2 young teenagers going out and doing what they enjoy e.g. dance and not giving up on doing it although he fails first time.
What is the relationship between the lyrics and the visuals? Is this a music video
which illustrates, amplifies or contradicts the lyrics?
The video backs up the lyrics. The chorus is 'Not giving in' which is emphasised in the video as even the the teenager doesn't succeed first time he keeps trying.
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
(either illustrative, amplifying, contradicting).
What is the relationship between the music and the visuals?
The relationship is that the music tune is upbeat and something to dance and the video involves dancing. When the tune speeds up so does the editing the editing gets quicker.
Does the pace of the editing reflect the pace of the music? What kind of atmosphere is
created through the visuals and is this in keeping with the tone of the music?
When the pace of the song speeds up so does the editing. It creates an upbeat song, determinated song, with the use of visuals and lyrics.
Is there any lip-syncing used? How much? For which sections of the lyrics? Why?
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
How is the artist promoted through the use of the camera in this music video?
Rudimental are not actually in the video neither are any of the featuring artists.
How much screen time does the artist have?
None.
What types of shots are used when the artist is on screen and what purpose does this
serve?
The artists aren't in the video.
5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
Is there any evidence of 'looking' as described above? What purpose do you think this
serves?
There isn't any evidence of it in the video.
6. There are often intertextual reference (to films, tv programmes, other music videos etc).
Are there any references, either direct or indirect, made to other media texts?
There isn't any.
Are there any sections or elements of the music video which remind you of other
media texts or of other artists?
No there isn't.
