Research: Initial Audience Research


Summer is 24 years old and lives in California. She loves music and listens to it whenever she can especially when she goes out driving. She enjoys listening to acoustic music and going to music festivals in the summer with her friends and having a good time. She does however like listening to up beat music such as Ellie Goulding. She loves up beat, dance music as she has a good time, but when she's alone in her room or out by herself she likes listening to relaxing acoustic music either out loud or through her headphones. She listens to songs that may reflect on how she is feeling or a certain situation hence why at party's and gigs she listens to up beat dance tunes as she is having a good time and more personal acoustic music when she's alone to reflect on her current feelings.
She lives by the beach and is always down there in her free time surfing. She and her partner work in a local CafĂ© by the beach so its calm and peaceful where she catches up with the locals where she can relax while working. 
         She plays the guitar and is interested in creating her own songs. She has her iphone which she is on a lot chatting to her friends. She downloads a lot of music on her phone and doesn't have many CD's as she find it easier having all the music on her phone. She loves keeping up to date with the latest fashion and reading all about celebrities. She spends a lot of her money on make- up and clothes and downloading music off of iTunes.